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Are you getting in your user's way?

Hey! 👋 You might've noticed things look a little different around here. We're firing up our marketing
August 14 · Issue #13 · View online
Hey! 👋
You might’ve noticed things look a little different around here. We’re firing up our marketing and producing better content, more often. So that means we’ll be sending you more articles from us and from around the web.
This issues, we’re talking about onboarding emails. Specifically, is less more?
We recently switched from sending out a 7-day educational sequence to 2 emails:
  • The first: Say hello, offer help, and ask where they found us. 
  • The second: Let them know their trial is up.
And the results have been pretty amazing. We’ve found our engagement is up and open rates are so much better.
So much better that I decided to write about it and give a few extra tips on how to keep those trial signups likely to convert. Read all about it below 👇

Increase Customer Onboarding Engagement by Getting Out the Way
🗞 What we've been reading
Life After Leads: How to Create Customer Loyalty that Lasts
Lessons learned from 50 user onboarding flows
Shinesty: Frictionless Experience Works Wonders
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